Using WordPress To Grow A Successful Business

Do you know much about WordPress? Maybe you have heard of WordPress, maybe you haven’t. You may be forgiven for thinking that WordPress is mostly a “technical” software application that mostly excites code-programming techies and geeks such as website developers and website designers. I understand why you may feel this way. Maybe you believe that, as a small business owner, your focus should be on your business and not on technical things like websites. That’s why businesses hire web developers, website designers and web masters to build and manage their sites, isn’t it? In the Digital Economy, business owners can no longer think in terms of “looking after a business” and “owning a website” as being two separate things. A digital presence is now an integral part of your business whether you care to admit this or not, and managing your business online, is just as important as managing your business offline. Consider the following: Don’t Ignore Competition No matter what business you are in, you have global competition for new customers even at the local business level. You may not be targeting customers in your local area online, but your competitors most certainly are. You need a web presence that allows you to remain competitive in today’s digital economy. Can You Get By With Only A “Static” Website? Businesses can’t afford not to have a digital presence. Your web presence needs to be “dynamic” not static. You have to …

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