Renee Shupe, Certified Digital Business Consultant

There’s reason to celebrate here, I was recently certified as a Digital Business Consultant through WP Elevation.  This is pretty exciting news for my clients as I’m better equipped to help you achieve your Digital Marketing goals going forward. A little about WP Elevation WP Elevation is a global business mastermind group for WordPress consultants that helps its members better serve their clients through communication, development workflow and project management best practices. Having this badge displayed on my website, demonstrates that I’m working to make my services better for you so you can feel comfortable working with me. It also shows you that I know what I’m doing. You can read more about WP Elevation here. Go here to learn more about my process

7 Content Mistakes You Don’t Want to Make

When writing website content, you should put yourself in the shoes of your visitor. They’re looking looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are 7 of the biggest mistakes people make when writing their web content. Wordiness Website content shouldn’t be wordy or be to complicated. Write in a simple and clear (check out the Hemingway App to help). Break up the text so that it’s easy to read. Write in a simple way that anyone can understand easily. Too Much Promotion On pages where you’re promoting something then of course you should have promotional content. Your informational content shouldn’t promote anything. Focus on being helpful and giving everything you got.  Your awesome high quality content will do the selling for you. Keyword Stuffed While keywords are still important in optimizing your site for search engines, use them naturally in your writing.  Don’t stuff your writing with keywords. …

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3 Calls to Action Every Website Should Have

Every page of your website needs to have a call to action. It’s simply an opportunity that’s too good to waste. At each point of your website, there should be some action you’d like the visitor to take. Exactly what action they should take depends on the purpose of your website, but here are 3 essentials that every site should have somewhere. Get Started Today You should always have a call to action that leads the visitor to convert. Whether you’re offering a product or service for sale, or a download or sign-up, you should include this call to action on every page, even pages that aren’t solely focused on that conversion. For example, if you put a button that says something like “get started today” on the sidebar of your blog, you may get conversions there even though that’s not the sole purpose of the page. The time element …

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5 Elements to Get Your Readers to Take Action

You could have the most beautiful website to draw visitors in, but if your website content sucks then your beautifully designed website is simply a waste of internet space. So what kind of content do you need to have, today we’re talking about effective content.  Content that helps lead your visitor (that you’ve worked hard to get to land on your website) to take the action you want them to take. Let’s cover 5 key elements to creating highly effective content that gets your visitors taking action. Readability Your content needs to have a casual, friendly tone and be easy to read for readers of any level. Sentences and paragraphs should be short and there shouldn’t be any huge patches of text. When explaining difficult concepts, try to explain them in a way that anyone of any age can understand. Why ~ If your website is hard to read or understand, …

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