3 Calls to Action Every Website Should Have

Category: | Reading Time: 2 minutes

Every page of your website needs to have a call to action.

It’s simply an opportunity that’s too good to waste. At each point of your website, there should be some action you’d like the visitor to take. Exactly what action they should take depends on the purpose of your website, but here are 3 essentials that every site should have somewhere.

Get Started Today

You should always have a call to action that leads the visitor to convert. Whether you’re offering a product or service for sale, or a download or sign-up, you should include this call to action on every page, even pages that aren’t solely focused on that conversion. For example, if you put a button that says something like “get started today” on the sidebar of your blog, you may get conversions there even though that’s not the sole purpose of the page.

The time element is important on this call to action. Time always helps with calls to action because it adds a bit of urgency. You should tell the visitor to get started “today” or “right away,” or remind them that time is running out.

Have Questions? Contact Us…

Your website should have a call to action urging the visitor to contact you with their questions or comments. Again, it’s best if you put this on every page of your site or at least its main pages, and not only the Contact Us or About Us page. The idea is to make yourself as available as possible to your site’s visitors and give them an easy way to reach you directly from any page.

Tell Us How We’re Doing

Another essential call to action is to ask your site visitors for feedback. Create a short survey that only takes a minute to fill out. You can add a menu with categories if you want to sort the feedback in any way. If you put this on the pages of your website, your visitors will have a quick and easy way to share their thoughts and opinions with you as they have them. You can then use this feedback to make improvements on your website or overall strategy.

Keep your calls to action short and include plenty of action words. Emphasize the benefit the visitor is going to receive, using words like “get,” “enter” and “try.” And like all elements of your website, monitor and test your CTAs to see how they perform and make changes where necessary.


Is A Geek in Your Pocket Right For You?

I created my Geek in Your Pocket Service, because I found so many website owners struggling to keep up with the maintenance and security of their websites.

I believe that maintaining your website doesn’t have to be overwhelming or unfriendly to your budget.  You can have a geek in your pocket that will keep your WordPress website updated and protected at a reasonable price.

My mission is show you how to become a empowered website owner, powered with the tools and support to keep your website in tip top shape and the best way to do that is with my Geek in Your Pocket.

You’re ready, I can feel it and I’d love to be your resident geek!

Discover Your Geek in Your Pocket Now >>
Read previous post:
5 Elements to Get Your Readers to Take Action

You could have the most beautiful website to draw visitors in, but if your website content sucks then your beautifully...

Close