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25+ Social Media Measurement Resources For WordPress Users

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media. In this section, we examine a number of tracking tools, services and applications that allow you to: Search, find, segment, filter and organize users according to demographic criteria, their interests, etc. Monitor and listen to online social conversations Identify consumer buying signals. With this information, you can engage in meaningful conversations with consumers and pitch them your message. Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you are searching for ways to improve your business results with social media, then here are dozens of great social analytics tools and resources for businesses and WordPress users. WordPress And Social Media – Useful Resources For Tracking Social Performance   (Discover what people are saying about you, your brand, or your competition on social media) Is there a free and simple way to know what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called … Google Alerts (Google …

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WordPress & Social Media – A Guide for Business Owners

The days of passively talking “at” your audience online are well and truly over. It’s no longer enough to just put up a page on your website with static information. To succeed in today’s highly connected global and digital world, requires actively “listening” to your audience’s needs and feedback, and building a social community around your brand, products, and company. Social channels create a direct line of communication between your brand and consumers and give you instant access to the latest information about your services or products. Tracking social media activity allows you to gain insights into your brand’s overall visibility on social media, take preventative measures against the spread of negative comments or feedback by online users, identify potential market opportunities, measure the impact of your marketing campaigns, and spy on the competition. It can also provide you with valuable information about emerging trends and what clients and consumers think about specific products, topics, businesses, or brands. As a tool for business intelligence, social media signal monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by various groups that include marketing professionals, market research, digital reputation management …

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7 Content Mistakes You Don’t Want to Make

When writing website content, you should put yourself in the shoes of your visitor. They’re looking looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are 7 of the biggest mistakes people make when writing their web content. Wordiness Website content shouldn’t be wordy or be to complicated. Write in a simple and clear (check out the Hemingway App to help). Break up the text so that it’s easy to read. Write in a simple way that anyone can understand easily. Too Much Promotion On pages where you’re promoting something then of course you should have promotional content. Your informational content shouldn’t promote anything. Focus on being helpful and giving everything you got.  Your awesome high quality content will do the selling for you. Keyword Stuffed While keywords are still important in optimizing your site for search engines, use them naturally in your writing.  Don’t stuff your writing with keywords. It will make your content harder to read and you could get penalized by the search engines making your hard work pointless. Check out: SEO for Bloggers: How to Nail the Optimization Process for Your Posts – Whiteboard Friday Meh… You don’t want to writing something that leaves your readers feeling meh… Give …

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3 Calls to Action Every Website Should Have

Every page of your website needs to have a call to action. It’s simply an opportunity that’s too good to waste. At each point of your website, there should be some action you’d like the visitor to take. Exactly what action they should take depends on the purpose of your website, but here are 3 essentials that every site should have somewhere. Get Started Today You should always have a call to action that leads the visitor to convert. Whether you’re offering a product or service for sale, or a download or sign-up, you should include this call to action on every page, even pages that aren’t solely focused on that conversion. For example, if you put a button that says something like “get started today” on the sidebar of your blog, you may get conversions there even though that’s not the sole purpose of the page. The time element is important on this call to action. Time always helps with calls to action because it adds a bit of urgency. You should tell the visitor to get started “today” or “right away,” or remind them that time is running out. Have Questions? Contact Us… Your website should have a …

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5 Elements to Get Your Readers to Take Action

You could have the most beautiful website to draw visitors in, but if your website content sucks then your beautifully designed website is simply a waste of internet space. So what kind of content do you need to have, today we’re talking about effective content.  Content that helps lead your visitor (that you’ve worked hard to get to land on your website) to take the action you want them to take. Let’s cover 5 key elements to creating highly effective content that gets your visitors taking action. Readability Your content needs to have a casual, friendly tone and be easy to read for readers of any level. Sentences and paragraphs should be short and there shouldn’t be any huge patches of text. When explaining difficult concepts, try to explain them in a way that anyone of any age can understand. Why ~ If your website is hard to read or understand, people will leave it and look for a site that’s easier. Relevance Your content should address a specific problem your reader faces or answer their specific questions. Content is all about providing valuable information, so it needs to be something your visitor is looking for. Why? ~ People search online for …

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Tips for Managing Your Online Reputation

Are you stuck doing what you’ve always done to attract and retain new customers, and getting the exact same results? Most business owners don’t need to be told that generating new business can be hard. Just trying to keep your business afloat takes a lot of time, money and energy, and sometimes this can feel like it’s just not worth the effort. In today’s digital and social media-driven economy, ignoring what users may be saying online about your business could be a costly mistake! Don’t ignore what consumers may be saying online about your business! You may also be doing your business a great disservice if you don’t publish the positive things your customers say about your services or products. Testimonials, user reviews and case studies are effective when it comes to helping you market your products and services online and should be included in your content marketing strategy. In this article, you’ll learn tips for converting more visitors into qualified prospects using engaging customer testimonials. Customer Reviews Phineas Taylor “P.T.” Barnum, legendary showman and successful promoter, once stated that “Nothing draws a crowd quite like a crowd.” P.T. Barnum understood the power of “social proof”. Social proof-driven content is …

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