ConvertKit Review: From Mailerlite to ConvertKit

I’ve been all over the place when it comes to the different email marketing services I’ve used.  Today, I’m sharing my story of why I moved to ConvertKit. I started my online business journey in 2006, officially though it was 2008.  Doesn’t really matter much though since that’s a hell of a long time in the internet world to be working online.

To say I’ve seen it all in terms of internet marketing might be a bit of an exaggeration but I really have seen a lot of techniques and tactics that have been used by many online entrepreneurs.

While I could easily write a whole article about the different techniques that have been used by a lot of on line experts, one thing I’ve become pretty good at is the quickly identifying the icky feeling ones.  The ones where they use a lot of color and splash to convince you to sign up for the amazing “tool or technique” that they spent 100s of thousands on to develop and test, but for TODAY only you can get it for free by just giving up your email address.

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A Blogger’s Guide to Understanding Google Analytics

Do you have an Understanding of Google Analytics?

Is it installed on your website?

When was the last time you looked at your Google Analytics account?

Do you shy away from looking at Google Analytics because you find all that “data” just too much??

It’s time to finally get a good understanding of Google Analytics, so you can better serve your audience.

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How to Sell Your Product or Service Online (A Non-Technical Guide)

There are three things I see most often asked by my clients and in the different groups I hang out in:

Should I use WordPress, Blogger, Squarespace or what for my website?

How do I connect my MailChimp* form to my website

How do connect my product/service to my website so I can sell it on my website

*or ConvertKit, ActiveCampaign, MailerLite etc…

While I could write about which website platform to use or what to do with your email marketing service, I haven’t seen too many tutorials that cover the necessary steps to selling online.

Settle in, get comfy and make sure to pin this page to reference when you’re ready to actually make this happen.

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25+ Social Media Measurement Resources For WordPress Users

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media. In this section, we examine a number of tracking tools, services and applications that allow you to: Search, find, segment, filter and organize users according to demographic criteria, their interests, etc. Monitor and listen to online social conversations Identify consumer buying signals. With this information, you can engage in meaningful conversations with consumers and pitch them your message. Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you are searching for ways to improve your business results with social media, then here are dozens of great social analytics tools and resources for businesses and WordPress users. WordPress And Social Media – Useful Resources For Tracking Social Performance   (Discover what people are saying about you, your brand, or your competition on social media) Is there a free and simple way to know what is happening in your niche or industry so that …

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WordPress & Social Media – A Guide for Business Owners

The days of passively talking “at” your audience online are well and truly over. It’s no longer enough to just put up a page on your website with static information. To succeed in today’s highly connected global and digital world, requires actively “listening” to your audience’s needs and feedback, and building a social community around your brand, products, and company. Social channels create a direct line of communication between your brand and consumers and give you instant access to the latest information about your services or products. Tracking social media activity allows you to gain insights into your brand’s overall visibility on social media, take preventative measures against the spread of negative comments or feedback by online users, identify potential market opportunities, measure the impact of your marketing campaigns, and spy on the competition. It can also provide you with valuable information about emerging trends and what clients and consumers think about specific products, topics, businesses, or brands. As a tool for business intelligence, social media signal monitoring is invaluable. Using social media monitoring as a form of business intelligence, …

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7 Content Mistakes You Don’t Want to Make

When writing website content, you should put yourself in the shoes of your visitor. They’re looking looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are 7 of the biggest mistakes people make when writing their web content. Wordiness Website content shouldn’t be wordy or be to complicated. Write in a simple and clear (check out the Hemingway App to help). Break up the text so that it’s easy to read. Write in a simple way that anyone can understand easily. Too Much Promotion On pages where you’re promoting something then of course you should have promotional content. Your informational content shouldn’t promote anything. Focus on being helpful and giving everything you got.  Your awesome high quality content will do the selling for you. Keyword Stuffed While keywords are still important in optimizing your site for search engines, use them naturally in your writing.  Don’t stuff your writing with keywords. It will make your content harder to read and you could get penalized by the search engines making your hard work pointless. Check out: SEO for Bloggers: How to Nail the Optimization Process …

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3 Calls to Action Every Website Should Have

Every page of your website needs to have a call to action. It’s simply an opportunity that’s too good to waste. At each point of your website, there should be some action you’d like the visitor to take. Exactly what action they should take depends on the purpose of your website, but here are 3 essentials that every site should have somewhere. Get Started Today You should always have a call to action that leads the visitor to convert. Whether you’re offering a product or service for sale, or a download or sign-up, you should include this call to action on every page, even pages that aren’t solely focused on that conversion. For example, if you put a button that says something like “get started today” on the sidebar of your blog, you may get conversions there even though that’s not the sole purpose of the page. The time element is important on this call to action. Time always helps with calls to action because it adds a bit of urgency. You should tell the visitor to get started “today” …

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5 Elements to Get Your Readers to Take Action

You could have the most beautiful website to draw visitors in, but if your website content sucks then your beautifully designed website is simply a waste of internet space. So what kind of content do you need to have, today we’re talking about effective content.  Content that helps lead your visitor (that you’ve worked hard to get to land on your website) to take the action you want them to take. Let’s cover 5 key elements to creating highly effective content that gets your visitors taking action. Readability Your content needs to have a casual, friendly tone and be easy to read for readers of any level. Sentences and paragraphs should be short and there shouldn’t be any huge patches of text. When explaining difficult concepts, try to explain them in a way that anyone of any age can understand. Why ~ If your website is hard to read or understand, people will leave it and look for a site that’s easier. Relevance Your content should address a specific problem your reader faces or answer their specific questions. Content is all …

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