Hi! I'm Renee

The impact of email

publishedabout 2 months ago
2 min read

I have mentioned that I'm participating in the current cohort of Ship 30 for 30 and we're now working on building our writing habit by shipping out 30 atomic essays for 30 days. Today is day four and I wrote about how a particular book impacted me and shifted my mindset over 20 years ago.

For me, email is the same.

It is the one marketing tool that I have used consistently for at least 10 of the 14 years I've been in business.

Now that might get you thinking that I propbably have a pretty big list. I don't.

I remove subscribers regularily that are not reading my emails or interacting in anyway. But email (& referrals) is the best way for me to generate revenue.

I've mostly stopped using all social media and I'm relying on building a relationship with you each day as you welcome me into your inbox.

Email has the best return on investment, hands down.

For every dollar you invest into your email marketing you can easily expect to $40 as the return on your investment. Another interesting stat is for every subscriber you have on your list you can expect to earn 1 dollar, for me that number last month was close to $7/subscriber.

That doesn't mean each and every subscriber buys something from you, I share this number because it shows you how a small list with engaged subscribers can really impact what you earn.

Using email as a primary marketing tool should be a priority...

But using email to marketing to your audience can be hard.

It does get easier over time, just like anything the more you do it the easier it becomes.

It's why I'm excited to share Cindy Bidar's Email Marketing Campaigns course. She's share details about how to use specific campaigns to help increase and improve your own profits.

Creating campaigns around specific topics and sharing that with you is something I want to get better at, right now most of my emails are more about what I feel like writing about today. That process often ends up with me not sharing about some of the amazing tools and resources I've come across.

Take a look at Cindy's course here.

Right now you can save 50% off the regular price, so to me it's a not brainer to pick it up.

'til next time!

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