Today's email is all about the Inbox 2022 event happening next week, hosted by Rob & Kennedy of Email Marketing Heros.
I'm snagging a graphic they shared in a recently email
To build your lifestyle business, no matter what type of business you need 4 things.
An audience. This is the place that you connect with your audience, where you find your perfect customers and grab their attention. Fo me my focus right now is leveraging other peoples audiences and improving my SEO for the long game.
Next you need email marketing. No matter where you are building your audience you focus should be getting your audience on your email list. Your email list gives you control and you're not held up to the ever changing algorithims of the platform you're using.
Follow your email marketing with some type of product or service, so you can convert your audience into paying clients. This can be anything you desire, sharing stories in your email, webinars, free downloads, challengess, sales pages, the list goes on.
Then you'll want to have a process to upself/cross sell. Yes it's sell but to create your lifestyle business you'll need have multiple ways to support your clients at different price points and the best way to do this is through email marketing.
The Inbox 2022 event is free to attend, with a nice upgrade with some nice bonuses and it lets you watch the trainings at your convenience.
You’ll learn about:
- How to generate leads on autopilot
- Why good copy does not matter… (What?!?)
- How emails + Instragram = Sales
- And so much more!
There are 12 sessions, covering every element of growing, nurturing, and monetising your email list in a way that actually works.
I'll be watching the sessions and if improving your email marketing is something you've been wanting to tackle in 2022 then Inbox 2022 is a great way to get access to some helpful trainings.
'til next time!