25+ Social Media Measurement Resources For WordPress Users

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media. In this section, we examine a number of tracking tools, services and applications that allow you to: Search, find, segment, filter and organize users according to demographic criteria, their interests, etc. Monitor and listen to online social conversations Identify consumer buying signals. With this information, you can engage in meaningful conversations with consumers and pitch them your message. Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you are searching for ways to improve your business results with social media, then here are dozens of great social analytics tools and resources for businesses and WordPress users. WordPress And Social Media – Useful Resources For Tracking Social Performance   (Discover what people are …

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WordPress & Social Media – A Guide for Business Owners

The days of passively talking “at” your audience online are well and truly over. It’s no longer enough to just put up a page on your website with static information. To succeed in today’s highly connected global and digital world, requires actively “listening” to your audience’s needs and feedback, and building a social community around your brand, products, and company. Social channels create a direct line of communication between your brand and consumers and give you instant access to the latest information about your services or products. Tracking social media activity allows you to gain insights into your brand’s overall visibility on social media, take preventative measures against the spread of negative comments or feedback by online users, identify potential market opportunities, measure the impact of your marketing campaigns, and spy on the competition. It can also provide you with valuable information about emerging trends and what clients and consumers …

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