Building Quietly Is Not the Same as Building Slowly
MindsetThis essay is part of The Quiet Business Truths, a series on the beliefs behind building a calm, sustainable business. Start with the overview. There’s a special kind of quiet that settles over my office in the late afternoon. I have a disco ball pencil holder and light catches it in the afternoon, the dog gives up on me ever throwing the ball again, and the only sound is the small tick of the keyboard. On the good days, that’s when the real work happens. Not the loud work. The quiet work. For years I thought that quiet was a problem to solve. I’d watch other people in this industry and the message was always the same, even when nobody said it out loud. Be everywhere. Post daily. Show up on every platform. Launch loud, sell hard, keep the noise going so the algorithm remembers you exist. And underneath all […]
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