Renee Shupe
Letters from my desk, for women in their second chapter. Building a business on enough, the books I’m reading, pens and paper, love, and whatever else has my attention this week.
Latest entries
Why isn't my digital product selling? Five of my own offers that didn't work, with the real numbers, and how to tell a fixable offer from a dead one.
Read on: Five Offers That Didn’t Sell, and What Each One Taught MeHow to start a business at 50 without hustle culture: a five step method built for real energy, real money, and the life you already have.
Read on: How to Start a Business at 50 Without Hustle CultureNine days is long enough to stop tidying. By about day three the good version of the house had given up and the real one took over.
Read on: The People You Don’t Tidy Up ForThe energy drop is real, but the bigger change is tolerance. What I changed in my business after 50, and how to tell fatigue from a business that's wrong.
Read on: Running a Business After 50 When Your Energy Isn’t What It WasMost of the advice that has not worked for you was not wrong. It was written for a woman standing somewhere else. Why the stages are not a ladder, and how to tell where you are.
Read on: Good advice, wrong stageSomewhere in year three, I realized I had been performing. Not lying, exactly. The work was real, the clients were real. But I was showing up to my own business the way you show up to a dinner party at someone else's house. Here is the three-column exercise that finally showed me the gap between what I was doing and what I would have built if no one was watching.
Read on: The Three-Column Test I Wish Someone Had Handed Me Years AgoThe day I stopped caring about the size of the list was the day the business started to make sense.
Read on: A Small, Warm List Beats a Big, Cold OneWaiting to feel motivated keeps you stuck. Momentum runs on action, not mood. How one small, finished step gets you moving again when everything feels stalled.
Read on: Momentum Is Not MotivationDiscover the three layers that keep your business running and cut the rest to focus on revenue, relationships, and visibility.
Read on: What Stays Running When Everything Else Falls AwayDiscover why quiet, consistent work builds a calm, sustainable business and why noise and volume are not the same as real progress.
Read on: Building Quietly Is Not the Same as Building SlowlyYou are not a blank page at 50. Discover why experience is your greatest asset when building a calm, sustainable business.
Read on: You’re Not Starting Over. You’re Finally Building With EverythingAn overview of ten timeless beliefs for building a sustainable online business without burnout, focusing on trust, depth, and long-term growth.
Read on: The Quiet Business Truths: The Beliefs Everything Else Is Built On.